[11/23 13:00] Business Strategy in an Era of Great Change: Accelerating Co-Creation Business through Workation

In recent years, the circumstances surrounding corporate activities have changed significantly. As various social issues come to light, such as changes in worker awareness due to the spread of remote work, the urgency of taking measures against environmental issues, and diversifying social conditions, companies are being asked to not only pursue profits for their own companies, but also to develop "management strategies (sustainability management strategies) that realize a sustainable state from the three perspectives of the environment, society, and economy."

What will companies need as they face the pressure of corporate reform to improve profitability and achieve long-term growth while also addressing environmental and social issues?

One is co-creation with local communities and companies that are constantly working to address environmental and social issues.

First, to secure human resources who can think for themselves and proactively bring about change, and to stimulate interpersonal exchanges.

We believe that workation has great potential as a place to stimulate co-creation and interaction.

"Together with our colleagues, we will think about the future world we want to create and take it upon ourselves to make it our own."

Workation creates new connections, allows people to face society, and takes steps forward together. These experiences will ultimately lead to the sustainability of local communities and companies.

This event will feature an in-depth discussion between three leading experts in the field of workation, followed by a lively discussion with participants to delve deeper into the true value of workation, which will be necessary for the coming era.

The panelists are Professor Tanaka Atsushi, a leading authority on workation research who has served as an advisor to the government and helped formulate guidelines, supporting the introduction of many different types of workation; Irie Shintaro, a leading authority on workation promotion who is leading the spread of workation in Japan in collaboration with a variety of stakeholders, including government, companies, and practitioners; and Muramatsu Tomoyuki, a leading authority on workation co-creation business who is involved in commercializing workation platforms and promoting collaborative business between companies and local communities.

As these three people, who are active at the forefront of workation, talk to us about the possibilities and challenges they see, let's consider together the true value that workation can bring to companies and to the future of Japan.

[Participation Fee]

Kamakura Workcation WEEK 2023 Autumn non-participants: 1,100 yen (apply from https://workation20231123.peatix.com/ ) Kamakura Workcation WEEK 2023 Autumn participants: 1,100 yen + 1-hour free ticket to ThinkSpace Kamakura

[Speakers]

Professor Atsushi Tanaka

Professor, Department of Regional Social Systems, Faculty of Life and Environmental Sciences, Yamanashi University

After graduating from Yokohama National University, he joined JTB. After working in travel planning and sales, the US headquarters (New York), the European general manager's office (London), and the inbound tourism department, he established JTB Benefit Co., Ltd., an employee benefits outsourcing business, through the company's in-house venture system and became a director. After that, he worked on new business development as the head of the business development department at JTB Group Headquarters, and was involved in regional revitalization as a senior researcher at the JTB Research Institute. He has been in his current position since 2016.

He holds many public offices, including as a member of the executive committee of the Workation/Telework Public-Private Partnership Promotion Council.

https://www.ss.yamanashi.ac.jp/kyoin/46/

Mr. Shintaro Irie

Representative Director of Japan Workation Association

Born in Nagasaki, raised in Fukushima, Akita, Ibaraki, Tokushima, and Hyogo, graduated from the Department of Sociology at Doshisha University in Kyoto. Currently living in Osaka. Experienced various industries including the travel industry at Hankyu Travel International Co., Ltd. After that, left a venture company and started his own business, and expanded into tourism and other overseas expansion support businesses. Deepened ties with various regions from Hokkaido to Okinawa. During this time, he always practiced remote work/workation as a work style, and developed a strong interest in workation as a business that can promote regional development and realize a rich lifestyle, which led to the establishment of the association. Head of Western Japan Area Development for Ecochild, a children's environmental information magazine.

https://workcation.or.jp/

Mr. Tomoyuki Muramatsu

President and CEO of Kyodo Nippon Co., Ltd.

Scala Partners Inc. Senior Adviser

After graduating from university, he launched the global human resources section at House Foods Group Inc., worked in corporate planning and M&A management, and was the overseas business development director for a mid-sized pharmaceutical company and a director at a strategic consulting firm. In addition to his current position, he is currently pursuing a parallel career in the management and business development of multiple companies, including serving as a senior adviser at Scala Partners Inc., representative director and cofounder of Netsukai General Incorporated Association, COO and business development manager at Funleash Inc., and council member at Shizenkan Graduate School.

https://kyodonippon.work/

<Moderator>

Sarah Iwahama

Kamakura Workcation Week Executive Committee Chairman

After working as a systems development consultant at an IT company and in residential and investment real estate development sales at a real estate developer, he founded Mindfulness Architects Inc. in 2014. Aiming to realize a society where each individual can shine in the "here and now," he creates spaces based on mindfulness and compassion, and plans, designs, programs, and supports the operation of meditation and community spaces. He operates "ThinkSpace Kamakura," a co-working space where people can increase their concentration and creativity through introspection and spend their work time mindfully while engaging in open dialogue. In addition, he is the organizer of "Kamakura Workcation WEEK," a place where companies and individuals can connect beyond boundaries to realize a well-being society, learn sustainable behavior and ways of being, and practice next-generation work styles together.